Sign up to receive a text message or email when new bids are added!
Bid Number: RFP #2021-01
Bid Title: RFP: Branding Services
Category: Town Hall
Status: Closed


Please see attached RFP.

Publication Date/Time:
10/6/2021 1:00 PM
Closing Date/Time:
11/4/2021 2:00 PM
Submittal Information:
Written proposals shall be submitted no later than 2:00 p.m. on November 4, 2021
Bid Opening Information:
11/04/2021 at 2:10 p.m.
Contact Person:
Any questions concerning the Request for Proposal are to be directed in writing to the Town Clerk or by e-mail directed to Questions regarding the RFP will no longer be accepted after Tuesday, October 26, 2021.
Business Hours:
M-F 8-5
Please see attached RFP:


This is an open and competitive process for all qualified freelance graphic designers and reputable design firms. Proposals will be evaluated, and an award made to the most responsible, responsive proposer submitting the proposal most advantageous to the Town of Oakland. The Town reserves the right to reject any or all proposals or any portion thereof as deemed to be in the best interest of the Town of Oakland.

The proposal shall include the following information:

• Resume or letter outlining your Education and Experience
• Two (2) Client Recommendations
• A list of staff/subcontractors that will likely be part of the development team
• Two (2) Examples of your Style Sheet Design Work
• Three (3) Examples of your Logo Design Work
• Written explanation of one logo design sample and/or how you derived design from concept to end product.
• Florida Tax ID Number

The proposal must contain the signature of a duly authorized officer or agent of the company submitting the proposal. In addition, if the execution of work to be performed by your company requires the hiring of sub-contractors you must clearly state this in your proposal. Sub-contractors must be identified and the work they will perform must be defined. In your proposal, please provide the name, address, and EIN of the sub-contractor. All proposals should be bound in one singular folder (binder or spiral).


Proposals will be reviewed by Town of Oakland Branding Committee based on the following review criteria:

• Skills/Creativity:
Please demonstrate through the submission of portfolio samples, including assignment and/or speculative projects that demonstrate technical and creative execution, particularly for similar projects. You should also be able to document/demonstrate the full scope of the various services your firm provides. (0-4 points)

• Resources/Capability:
Please demonstrate through a brochure or other document your business experience, staff skills and experience, clients serviced, projects of note, technical skills, project management methodology, and ability to meet milestones. (0-4 points)

• Background:
Please provide a resume of your education and experience. Please provide two client recommendations. (0-4 points)

• Pricing Structure/Rates:
Please provide a comprehensive pricing and/or rate sheet for all potential services you might provide under this RFP agreement. (0-4 points)

• Recommendations:
Please submit two (2) written client recommendations. (0-4 points)


Points (0-4) will be allocated to Section K. Review Criteria using the following points scale:

Points Scale:
4: Excellent; meets and exceeds requirements
3: Very good; not lacking in any significant requirements
2: Average; meets basic requirements
1: Below Average
0: Fails to meet requirements

Special Requirements:
Five (5) copies of the proposal must be submitted in a sealed envelope or package, clearly marked on both the outside and inside as: REQUEST FOR PROPOSAL FOR BRANDING SERVICES RFP NO. 2021-01. This information must also appear on the outside of any overnight or express mail envelope or package.
Please see attached RFP:


The proposal will be evaluated by the Town of Oakland Branding Committee.

The top ranked firms will be invited to give a thirty-minute (30) presentation to the evaluation team at the Oakland Town Hall during the week of November 15, 2021. The members of the Branding Committee will rate the consultants and forward the ranked list to the Oakland Town Commission for approval.

Related Documents:

Return To Main Bid Postings Page